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The New School - FALL 2010 | ||
Section A | ||
 | Sway: The Irresistible Pull of Irrational Behavior (Reprint Edition) by Ori Brafman, Rom Brafman Paperback, 206 Pages, Published 2009 ISBN-10: 0-385-53060-9 / 0385530609 ISBN-13: 978-0-385-53060-6 / 9780385530606 A fascinating journey into the hidden psychological influences that derail our decision-making, "Sway "will change the way you think about the way you think. Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone " | |