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CCSU - FALL 2010 | ||
Section 01 | ||
 | Primer of Public Relations Research (1st Edition) by Don W. Stacks Hardcover, 318 Pages, Published 2002 ISBN-10: 1-57230-726-9 / 1572307269 ISBN-13: 978-1-57230-726-1 / 9781572307261 This authoritative guide provides comprehensive coverage of the various research methods available to public relations practitioners. Written in a practical and direct style, the book takes readers step by step through the various elements of designing, conducting, and reporting PR-related research | |