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CCSU - FALL 2010 | ||
Section 01 | ||
 | PERSUASION: INTEGRATING THEORY, RESEARCH, AND PRACTICE (1st Edition) by Frymier Ann Bainbridge, Nadler Marjorie Keeshan Paperback, 330 Pages, Published 2009 ISBN-10: 0-7575-2673-X / 075752673X ISBN-13: 978-0-7575-2673-2 / 9780757526732 Students and instructors will gain a clear understanding of persuasion's theories and limits. This edition explains five major theories of persuasion, examines persuasion from a communication perspective and includes ethics in persuasion. | |