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Barnes & Noble at University of Baltimore - SPRING 2011 | ||
Section 001 | ||
 | Publishing for Profit: Successful Bottom-Line Management for Book Publishers (4th Edition) by Thomas Woll, Dominique Raccah (Foreword) Paperback, 400 Pages, Published 2010 ISBN-10: 1-55652-997-X / 155652997X ISBN-13: 978-1-55652-997-9 / 9781556529979 Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of | |