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Southeastern Oklahoma State University - SPRING 2011 | ||
Section 1 | ||
 | Public Relations Campaign Strategies: Planning for Implementation (2nd Edition) by Robert Leon Kendall, Lucy Butler, Harpercolins College Publishers Hardcover, 564 Pages, Published 1995 ISBN-10: 0-673-99692-1 / 0673996921 ISBN-13: 978-0-673-99692-3 / 9780673996923 Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, imp | |