 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
The New School - FALL 2010 | ||
Section C | ||
 | Brand Management: Research, Theory and Practice (1st Edition) by Tilde Heding, Mogens Bjerre, Charlotte F. Knudtzen Paperback, 288 Pages, Published 2008 ISBN-10: 0-415-44327-X / 041544327X ISBN-13: 978-0-415-44327-2 / 9780415443272 For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and pa | |