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CCSU - FALL 2010 | ||
Section 70 | ||
 | Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice) (2nd Edition) by Tom Watson, Paul Noble Paperback, 252 Pages, Published 2007 ISBN-10: 0-7494-4979-9 / 0749449799 ISBN-13: 978-0-7494-4979-7 / 9780749449797 "Evaluating Public Relations", now published with the CIPR as part of the "PR in Practice" series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic exp | |