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Southeastern Oklahoma State University - SPRING 2011 | ||
Section 1 | ||
 | Media Selling: Broadcast, Cable, Print, and Interactive (3rd Edition) by Charles Warner, Joseph Buchman Paperback, 616 Pages, Published 2003 ISBN-10: 0-8138-0417-5 / 0813804175 ISBN-13: 978-0-8138-0417-0 / 9780813804170 For the past two decades, Broadcast and Cable Selling has served students and professionals in the broadcast and cable industries as an indispensable tool for learning, training, and mastering sales techniques for the electronic media. Now, in an era of media convergence and cross–platform selling, | |