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Dartmouth - WINTER (Jan, Feb)

Textbooks for Course TUCK INNOV EXEC

Section 01

      
The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Review (Hardcover)) ()
by Vijay Govindarajan, Chris Trimble, Govind Rajan
Hardcover, 240 Pages, Published

ISBN-10: 1-4221-6696-1        / 1422166961

ISBN-13: 978-1-4221-6696-3 / 9781422166963

Companies can’t survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them—turning ideas into actual breakthrough products, services, and process improvements.That’s because “ideating” is energizing and glamorous. By contrast, execution seems like


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