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DePaul University Lincoln Park Campus - FALL 2010

Textbooks for Course PRAD 255

Section 101

      
Public Relations: The Profession and the Practice ()
by Dan Lattimore, Otis W. Baskin, Suzette T. Heiman, Elizabeth L. Toth
Paperback, 456 Pages, Published

ISBN-10: 0-07-337887-9        / 0073378879

ISBN-13: 978-0-07-337887-9 / 9780073378879

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargo


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