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DePaul University Lincoln Park Campus - FALL 2010 | ||
Section 101 | ||
 | Strategic Media Decisions (The Copy Workshop) (2nd Edition) by Marian Azzaro, Dan [Contributor] Binder, Robb [Contributor] Clawson, Olaf [Contributor] Werder, Mary Alice (Con) Shaver Paperback, 558 Pages, Published 2008 ISBN-10: 1-887229-33-7 / 1887229337 ISBN-13: 978-1-887229-33-3 / 9781887229333 Welcome to the world of media - the $300 billion business end of the ad business. Learn how it works from some of media s top professors and professionals. This is a book in touch with today - packed with genuine substance and contemporary best practices in a clear, easy-to-read format. - OUT OF PRI | |