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DePaul University Loop Campus - FALL 2010 | ||
Section 141 | ||
Strategic Management and Competitive Advantage (3rd Edition) by Jay Barney, William S. Hesterly Hardcover, 656 Pages, Published 2009 ISBN-10: 0-13-609458-9 / 0136094589 ISBN-13: 978-0-13-609458-6 / 9780136094586 Core strategic management concepts without the excess. What Is Strategy and the Strategic Management Process?; Evaluating a Firm’s External Environment; Evaluating a Firm’s Internal Capabilities Chapter 4: Cost Leadership; Product Differentiation; Vertical Integration; Corporate Diversification |