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DePaul University Loop Campus - FALL 2010 | ||
Section 701 | ||
 | Advertising and Promotion: An Integrated Marketing Communications Approach (2nd Edition) by Christopher E. Hackley, Dr Chris Hackley Paperback, 360 Pages, Published 2010 ISBN-10: 1-84920-146-3 / 1849201463 ISBN-13: 978-1-84920-146-9 / 9781849201469 'Bridges the academic gap between textbook and leading edge marketing thinking. It has been substantially revised and is particularly strong on electronic media and their current marketing usage' - Ros Masterson, De Montfort University, Leicester, UK 'Lucid, insightful, an inspiration for even | |