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DePaul University Loop Campus - FALL 2010 | ||
Section 701 | ||
 | Consumer-Centric Category Management : How to Increase Profits by Managing Categories based on Consumer Needs (1st Edition) by Al Heller, John Karolefski, A. C. Nielsen, Acnielsen Company, Julie Gentry, Acnielsen Staff, Heller Acnielsen Hardcover, 368 Pages, Published 2014 ISBN-10: 0-471-70359-1 / 0471703591 ISBN-13: 978-0-471-70359-4 / 9780471703594 In some parts of the world, especially in developing markets, category management today remains a stretch goal â a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980âs forms the foundation of many companiesâ approach to category m | |