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DePaul University Loop Campus - FALL 2010 | ||
Section 101 | ||
 | Best Practice Cases in Branding for Strategic Brand Management, 3/e (3rd Edition) by Kevin Lane Keller Paperback, 382 Pages, Published 2007 ISBN-10: 0-13-188865-X / 013188865X ISBN-13: 978-0-13-188865-4 / 9780131888654 The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. | |