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Pittsburg State University - FALL 2010 | ||
Section 01 | ||
 | Communication Research: Asking Questions, Finding Answers (2nd Edition) by Joanne Keyton Hardcover, 416 Pages, Published 2005 ISBN-10: 0-07-304950-6 / 0073049506 ISBN-13: 978-0-07-304950-2 / 9780073049502 This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from oneâ€TMs research questions and hypotheses; thus, the text focuses first on the research process, and then di | |