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Pittsburg State University - FALL 2010 | ||
Section 01 | ||
 | Advertising: Principles & Practice (8th Edition) by Sandra Ernst Moriarty, William D. Wells, Nancy D. Mitchell Hardcover, 688 Pages, Published 2008 ISBN-10: 0-13-222415-1 / 0132224151 ISBN-13: 978-0-13-222415-4 / 9780132224154 Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in mar | |