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DePaul University Loop Campus - WINTER TERM 2011 | ||
Section 201 | ||
 | Chief Culture Officer: How to Create a Living, Breathing Corporation (1st Edition) by Grant David Mccracken Hardcover, 272 Pages, Published 2009 ISBN-10: 0-465-01832-7 / 0465018327 ISBN-13: 978-0-465-01832-1 / 9780465018321 For too long, corporations have ignored culture - to their great disadvantage. In "Chief Culture Officer", anthropologist and consultant Grant McCracken reintroduces culture to bottom-line business plans Levi-Strauss missed the hip hop trend. As rappers adopted baggy pants and gangster bling, Levi's | |