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Barnes & Noble at University of Baltimore - SPRING 2011 | ||
Section 001 | ||
 | Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip (1st Edition) by David Meerman Scott, Brian Halligan, Bill (Frw) Walton Hardcover, 192 Pages, Published 2010 ISBN-10: 0-470-90052-0 / 0470900520 ISBN-13: 978-0-470-90052-9 / 9780470900529 Product Description The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cult | |