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Pittsburg State University - FALL 2010 | ||
Section 01 | ||
 | The Marketing Plan Handbook (4th Edition) by Marian Burke Wood Paperback, 224 Pages, Published 2010 ISBN-10: 0-13-608936-4 / 0136089364 ISBN-13: 978-0-13-608936-0 / 9780136089360 The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan. Marketing Planning: New Urgency, New Possibilities; Analyzing the Current Situation; Understanding Markets and Customers; Planning Segmentation, Targeting, and Positioning; Plannin | |