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Southern Methodist University - SPRING 2011 | ||
Section 001 | ||
 | MARKETING CULTURE+THE ARTS (3rd Edition) by Francois Colbert, Suzanne Bilodeau, Jacques Nantel, Philippe Ravanas, Yannik St-James, Hec Montréal Paperback, 311 Pages, Published 2007 ISBN-10: 2-9808602-1-2 / 2980860212 ISBN-13: 978-2-9808602-1-8 / 9782980860218 This book was written for managers of cultural enterprises, large and small, non-profit and commercial, local and international. The manager in the cultural milieu who is interested in marketing will find in Marketing Culture and the Arts a framework for analysis and reflection that may shed new lig | |