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Southern Methodist University - FALL 2010 | ||
Section 001 | ||
 | Adland: A Global History of Advertising (1st Edition) by Mark Tungate Hardcover, 278 Pages, Published 2007 ISBN-10: 0-7494-4837-7 / 0749448377 ISBN-13: 978-0-7494-4837-0 / 9780749448370 Adland is a ground-breaking examination of modern advertising, from its origins in the 19th century to the evolution of the current advertising landscape. Author and journalist Mark Tungate examines key developments in advertising, from print, radio, and television advertisements to the opportunitie | |