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Southern Methodist University - FALL 2010 | ||
Section 001 | ||
 | Idea Industry: How to Crack the Advertising Career Code by Brett Robbs, Deborah Morrison, The One Club Paperback, 240 Pages, Published 2008 ISBN-10: 0-929837-33-9 / 0929837339 ISBN-13: 978-0-929837-33-8 / 9780929837338 You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? "Idea Industry: How to Crack the Advertising Career Codes "is the first book that breaks it all down and explains what | |