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Southern Methodist University - SPRING 2011 | ||
Section 001 | ||
 | The Essential Guide to Rhetoric (1st Edition) by William M. Keith, Christian O. Lundberg Paperback, 96 Pages, Published 2008 ISBN-10: 0-312-47239-0 / 0312472390 ISBN-13: 978-0-312-47239-9 / 9780312472399 Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. "The Essential Guide to Rhetoric "provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant e | |