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Southern Methodist University - FALL 2010 | ||
Section 001 | ||
 | Advertising and Public Relations Research (1st Edition) by Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson, Fogarty Kleinmonroe, Et Al. Jugenheimer Paperback, 384 Pages, Published 2010 ISBN-10: 0-7656-2418-4 / 0765624184 ISBN-13: 978-0-7656-2418-5 / 9780765624185 This comprehensive volume concentrates on the uses and applications of research in advertising and public relations situations. Although the authors cover the design and conduct of research in ample detail, their goal is to provide the information needed by practitioners to commission and apply rese | |