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Pittsburg State University - SPRING 2011 | ||
Section 02 | ||
 | Marketing: Real People, Real Choices (5th Edition) by Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart Paperback, 640 Pages, Published 2006 ISBN-10: 0-13-229920-8 / 0132299208 ISBN-13: 978-0-13-229920-6 / 9780132299206 This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every | |