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 | Consumer Behavior (1st Edition) by Frank R. Kardes, Maria L. Cronley, Thomas Warren Cline, Cronley Cline Kardes Hardcover, 448 Pages, Published 2010 ISBN-10: 0-538-74540-1 / 0538745401 ISBN-13: 978-0-538-74540-6 / 9780538745406 This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to "classic" consumer behavior topics, including consumer | |