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Pittsburg State University - SPRING 2011 | ||
Section 01 | ||
 | Today's Public Relations: An Introduction (1st Edition) by Robert L. Heath Dr, Dr W. Timothy Coombs, Robert L. (University Of Houston, Cram101 Textbook Reviews, Robert Lawrence Heath Paperback, 560 Pages, Published 2005 ISBN-10: 1-4129-2635-1 / 1412926351 ISBN-13: 978-1-4129-2635-5 / 9781412926355 Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion/publicity, crisis communication, risk c | |