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Pittsburg State University - SPRING 2011 | ||
Section 01 | ||
 | Advertising: Concept and Copy (Second Edition) (2nd Edition) by George Felton, 乔治·费尔顿 Paperback, 256 Pages, Published 2006 ISBN-10: 0-393-73159-6 / 0393731596 ISBN-13: 978-0-393-73159-0 / 9780393731590 How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the con | |