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Southern Methodist University - SPRING 2011

Textbooks for Course CFA 3372

Section 001H

      
Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City ()
by Greg Grandin
Paperback, 432 Pages, Published

ISBN-10: 0-312-42962-2        / 0312429622

ISBN-13: 978-0-312-42962-1 / 9780312429621

The stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the AmazonIn 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapid


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