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Southern Methodist University - FALL 2010 | ||
Section 001 | ||
 | Readings in Account Planning (The Copy Workshop) (1st Edition) by Hart Weichselbaum (Editor) Paperback, 328 Pages, Published 2008 ISBN-10: 1-887229-36-1 / 1887229361 ISBN-13: 978-1-887229-36-4 / 9781887229364 NEW EDITION: A compilation of some of the best thinking in the exciting and challenging field of account planning. Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heillema | |