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Southern Methodist University - FALL 2010 | ||
Section 001 | ||
 | Fundamentals of Media Effects (1st Edition) by Jennings Bryant, Susan Thompson Paperback, 416 Pages, Published 2001 ISBN-10: 0-07-243576-3 / 0072435763 ISBN-13: 978-0-07-243576-4 / 9780072435764 Fundamentals of Media Effects is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2 | |