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Southern Methodist University - FALL 2010 | ||
Section 701C | ||
 | Selling Electronic Media (1st Edition) by Ed Shane Paperback, 488 Pages, Published 1999 ISBN-10: 0-240-80327-2 / 0240803272 ISBN-13: 978-0-240-80327-2 / 9780240803272 'Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them' - Diane Sutter, President and CEO of Shooting Star Broadcasting, owner of KTAB-TV, Abilene, Texas. This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook " | |