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University of Central Florida - Rosen School of Hospitality Manag - SPRING 2011 | ||
Section 0061 | ||
 | Convention Sales And Services [Seventh Edition] (7th Edition) by Milton T. Astroff, James R. Abbey Paperback, 616 Pages, Published 2006 ISBN-10: 0-9620710-5-6 / 0962071056 ISBN-13: 978-0-9620710-5-8 / 9780962071058 This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account t | |