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Southern Methodist University - SPRING 2011 | ||
Section 724 | ||
 | Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2nd Edition) by Gordon S. Linoff, Michael J. Berry Paperback, 672 Pages, Published 2004 ISBN-10: 0-471-47064-3 / 0471470643 ISBN-13: 978-0-471-47064-9 / 9780471470649 * Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems * Each chapter covers a new data mining techn | |