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University of Central Florida - Rosen School of Hospitality Manag - SPRING 2011 | ||
Section 0061 | ||
 | Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An (1st Edition) by Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker Paperback, 352 Pages, Published 2008 ISBN-10: 0-13-188589-8 / 0131885898 ISBN-13: 978-0-13-188589-9 / 9780131885899 Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a str | |