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University of Central Florida - Rosen School of Hospitality Manag - SPRING 2011 | ||
Section 0061 | ||
 | Destination Marketing: An Integrated Marketing Communication Approach (1st Edition) by Steven Pike Paperback, 422 Pages, Published 2011 ISBN-10: 0-7506-8649-9 / 0750686499 ISBN-13: 978-0-7506-8649-5 / 9780750686495 The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world's visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination markete | |