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University of Central Florida - Rosen School of Hospitality Manag - SPRING 2011

Textbooks for Course HFT 4786

Section 0061

      
Be Our Guest: Perfecting the Art of Customer Service ()
by The Disney Institute, Theodore Kinni, Ted Kinni, Disney Institute Staff, Michael D. (Frw) Eisner
Paperback, 208 Pages, Published

ISBN-10: 0-7868-5394-8        / 0786853948

ISBN-13: 978-0-7868-5394-6 / 9780786853946

Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney Worl


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