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University of Central Florida - Rosen School of Hospitality Manag - SPRING 2011 | ||
Section 0M61 | ||
 | Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management) (1st Edition) by Tony Rogers, Rob Davidson Paperback, 296 Pages, Published 2006 ISBN-10: 0-7506-6700-1 / 0750667001 ISBN-13: 978-0-7506-6700-5 / 9780750667005 Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future | |