 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Eastern New Mexico University - FALL Aug 2010 | ||
Section 11629 | ||
 | Principles of Marketing (B&W) (10th Edition) by Jeff Tanner (Other Contributor), Mary Anne Raymond, Camille Schuster, John F. Tanner Paperback, 294 Pages, Published 2010 ISBN-10: 0-9823618-2-3 / 0982361823 ISBN-13: 978-0-9823618-2-5 / 9780982361825 Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethic | |