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Eastern New Mexico University - WINTER JAN & 2ND8WKS | ||
Section 21272 | ||
 | Essentials of Services Marketing - (1st Edition) by Christopher H. Lovelock, Dr Patricia Chew, Jochen Wirtz, Patricia Sai-Chew Paperback, 600 Pages, Published 2008 ISBN-10: 981-06-7995-5 / 9810679955 ISBN-13: 978-981-06-7995-8 / 9789810679958 Essentials of Services Marketing 1st ed (ESM1) is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that this is | |