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Eckerd College - FALL 10 (RES&PEL) | ||
Section 001 | ||
 | Cultural Dimension of International Business, The (5th Edition) by Gary Ferraro Professor Emeritus Paperback, 224 Pages, Published 2005 ISBN-10: 0-13-192767-1 / 0131927671 ISBN-13: 978-0-13-192767-4 / 9780131927674 The text demonstrates how the theory, methods, and insights of cultural anthropology can influence, in a positive way, the conduct of international business operations, be they negotiating, managing, or marketing. KEY TOPICS: It explores (1) such general concepts as culture, ethnocentrism, and cult | |