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Southern Methodist University - FALL 2010 | ||
Section 401 | ||
 | Marketing Engineering, Revised Second Edition (2nd Edition) by Gary L. Lilien, Arvind Rangaswamy, Arvind Rongaswamy Paperback, 544 Pages, Published 2006 ISBN-10: 1-4120-2252-5 / 1412022525 ISBN-13: 978-1-4120-2252-1 / 9781412022521 Several forces are transforming the structure and content of the marketing profession. Marketers are seeing increasingly faster changes in the marketplace and are barraged with an ever increasing amount of information. While many view traditional marketing as art | |