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Southern Methodist University - FALL 2010 | ||
Section 714 | ||
 | Consumer Behavior & Marketing Strategy (8th Edition) by J. Paul Peter, Jerry Corrie Olson, Cram101 Textbook Reviews Hardcover, 576 Pages, Published 2007 ISBN-10: 0-07-352985-0 / 0073529850 ISBN-13: 978-0-07-352985-1 / 9780073529851 This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing str | |