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Southern Methodist University - FALL 2010 | ||
Section 011 | ||
 | Driving Customer Equity : How Customer Lifetime Value is Reshaping Corporate Strategy (1st Edition) by Roland T. Rust, Valarie A. Zeithaml, Katherine Newell Lemon Hardcover, 304 Pages, Published 2000 ISBN-10: 0-684-86466-5 / 0684864665 ISBN-13: 978-0-684-86466-2 / 9780684864662 In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeitham | |