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Florida Southern College - FALL TERM 2010 | ||
Section 01 | ||
 | Strategic Copywriting: How to Create Effective Advertising by Edd C. Applegate Hardcover, 256 Pages, Published 2004 ISBN-10: 0-7425-3067-1 / 0742530671 ISBN-13: 978-0-7425-3067-6 / 9780742530676 Only 58 percent read at least 75 percent of the issues of any 10 leading general business magazines. l3 Although business publications continue to be popular among advertisers that desire to reach professionals, other media such as direct mail and the Internet are growing in popularity. Types of | |