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 | Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work (5th Edition) by Roddy Mullin, Julian (Con) Cummins Paperback, 280 Pages, Published 2010 ISBN-10: 0-7494-5704-X / 074945704X ISBN-13: 978-0-7494-5704-4 / 9780749457044 Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost sixty percent of sonsumers regularly take advantage of some form of sales promotion each month.Packed with practical examples as wel | |