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University of Houston - FALL 2010 | ||
Section 28816 | ||
 | Advertising Account Planning: A Practical Guide (1st Edition) by Larry D. Kelley, Donald W. Jugenheimer Paperback, 156 Pages, Published 2006 ISBN-10: 0-7656-1730-7 / 0765617307 ISBN-13: 978-0-7656-1730-9 / 9780765617309 Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defi | |