 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
University of Houston - FALL 2010 | ||
Section 15706 | ||
 | Marketing Essentials in Hospitality and Tourism: Foundations and Practices (1st Edition) by Margaret E. Shaw, Stowe C. Shoemaker, Robert Lewis, Richard Chambers, Peter C. Yesawich, Seymour Isenberg Paperback, 640 Pages, Published 2007 ISBN-10: 0-13-170827-9 / 0131708279 ISBN-13: 978-0-13-170827-3 / 9780131708273 Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the | |