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University of Houston - FALL 2010 | ||
Section 31758 | ||
 | Management of Corporate Communication: From Interpersonal Contacts To External Affairs (Routledge Communication Series) (1st Edition) by Robert Lawrence Heath Paperback, 320 Pages, Published 1994 ISBN-10: 0-8058-1552-X / 080581552X ISBN-13: 978-0-8058-1552-8 / 9780805815528 Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to gi | |